LITITZ, Pa., (February 4, 2013 - Susquehanna Bank is pleased to announce that Sheri L. Cryts has joined the company as Senior Vice President, Group Leader Marketing Innovations and Analytics in the Marketing Department.
She will lead marketing innovations, such as new channel strategies, new products and revenue initiatives and leveraging marketing analytics that support moving the organization forward. Cryts will be based at Susquehanna’s office at 7 North Lane Street, Lititz.
Cryts previously worked as a Director in the Insurance and Financial Services Client Advisory Groups at Merkle, Inc. and has 25 years of marketing experience in the banking and financial services industry.
A resident of Orwigsburg, Cryts is active as an evaluator for a number of financial services schools.
Cryts graduated from Bloomsburg University with a master’s in education degree and from Slippery Rock University with a bachelors in business administration – Marketing.
Susquehanna Bank provides banking and financial services at 261 branch locations in the mid-Atlantic region. It is a subsidiary of Susquehanna Bancshares, Inc., a financial services holding company with assets of more than $18 billion and 3,400 employees. Through Susquehanna Wealth Management, the holding company offers investment, fiduciary, brokerage, insurance, retirement planning, and private banking services, with approximately $7.8 billion in assets under management and administration. Susquehanna also operates an insurance brokerage and employee benefits company, a commercial finance company and a vehicle leasing company. For more information, please visit www.susquehanna.net.