With thousands of likes, shares and comments on Stellar Deeds, customers and social media fans helped Susquehanna Bank far exceed its goal of donating a million meals to area food banks during the bank’s 4th annual “virtual food drive.”
The 2013 campaign, which ran Nov. 1 to Dec. 31, helped raise more than 361,000 meals – the highest amount since Susquehanna began the food drive in 2010. During the previous three campaigns, the Lancaster County-based bank had already donated a total of more than 830,000 meals.
In 2013, Susquehanna was on a mission to push its total donations to more than a million meals, as well as spread goodwill in the community. Susquehanna posted Stellar Deeds several times a week on its Facebook page, and for each like, share or comment on the Stellar Deed of the Day, the bank donated five meals to local food banks. The bank also donated 25 meals for each new personal checking account that was opened in November and December.
“The response to this campaign was tremendous,” Susquehanna Bank President Andrew Samuel said. “We’re incredibly touched by the thousands of customers and fans who took the time to participate in this campaign and join the fight against hunger in our communities.”
Susquehanna partnered with the following food banks during the 2013 campaign: Central PA Food Bank, Community Food Bank of New Jersey – Southern Branch: Food Bank of South Jersey; Greater Berks Food Bank; H&J Weinberg Northeastern Regional Food Bank; Maryland Food Bank; Mountaineer Food Bank in West Virginia; Philabundance; Second Harvest Food Bank of Lehigh Valley and Northeastern Pennsylvania.
Stellar Deeds were as simple as: ‘Hold the door for the person behind you. Thank a veteran. Offer to walk someone’s dog.’ They were inspired by Susquehanna’s new checking account, Stellar Checking with Smart Rewards, which pays customers cash for everyday banking activity, such as using debit cards for purchases or paying bills online. More information is available at www.susquehanna.net/stellar
About Susquehanna Bank
Susquehanna Bank operates more than 240 branch offices in Pennsylvania, New Jersey, Maryland and West Virginia. It is part of Susquehanna Bancshares, Inc., a financial services holding company with assets of $18 billion and 3,400 employees. Through Susquehanna Wealth Management, the company also offers investment, fiduciary, brokerage, insurance, retirement planning, and private banking services. Susquehanna also operates an insurance brokerage and employee benefits company, a commercial finance company and a vehicle leasing company. For more information, please visit www.susquehanna.net.