Home | Site Map | Contact Us   
Search  
Customer Service: 800.311.3182   
Signup for Online Banking View a demo of Internet Banker Login to Internet Banker
Search for:

 

Zip Code:
or
City:
State:

Advanced Search
Equity and Fixed Income Process

Large-Cap Core Opportunistic Equity Process
Investment Philosophy

The firm’s core investment philosophy underlines growth at a reasonable price utilizing Large Cap securities in an effort to provide short-term preservation of principal and long-term growth of assets. This disciplined investment process is designed to manage risk at every opportunity through portfolio diversification and active management. Although VFAM does change weighting in various sectors, there has never been a dramatic change in VFAM’s process. All portfolios are broken down into three sections: total return, growth and value stocks, which allow the firm to increase exposure to favored sectors of the market, determined by the firm’s top-down analysis, while selecting best in class performers using a bottom-up stock selection. The top-down approach employed by VFAM’s investment committee starts with VFAM’s micro and macro economic reviews, an analysis of Wall Street and internal research. The bottom-up security selection process employs an in-depth fundamental and technical analysis of the specific issue considered for purchase, and its strength and risk relative to other securities in the sector, and client-specific security guidelines. This analysis furthers VFAM’s investment philosophy of managing risk, preserving capital, and long-term asset appreciation. This strategy is deployed by a team of portfolio managers under the direction of VFAM’s Chief Investment Officer, James Gibson.
Portfolio Construction

The equity portfolios under VFAM management are diversified and sector-weighted. Industry growth prospects and economic sentiment are major considerations in the portfolio construction process as risk reduction through diversification remains a focal point. Consequently, this disciplined philosophy mandates that no individual sector will exceed 25% of the total portfolio, and no individual security will exceed 5% of the total portfolio assets. When fully invested, portfolios contain a manageable number of issues, typically 45 to 55, to further diminish individual security risk. As an Equity manager, VFAM constantly reviews both price target expectations and market sector performance relative to defensive and opportunistic strategies. The top-down analysis and subsequent sector research will determine how the portfolio is positioned relative to value, growth and total return.
Buy Discipline

The Large Cap Core Opportunistic Equity process starts with the investment committee’s top-down analysis of current and projected macroeconomic conditions. With over 160 years of collective investment management experience, this seven-member panel meets on a weekly basis to discuss relevant market issues and their effect in the capital markets. This top-down approach considers numerous worldwide economic factors such as: estimates for growth in the world’s major economies, commodity price forecasts, interest rates and interest rate forecasts, currency prices, wage pressures, job growth, PPI, CPI, GDP and other factors. These factors are used to determine which sectors and industries the firm believes will offer the best risk/reward relative to the market. Selection criteria include consistent and predictable earnings, solid fundamentals, seasoned management and reasonable valuations while existing equity valuations are under constant review.

VFAM’s stock selection is driven by a bottom-up evaluation of individual securities’ sensitivity to interest rates, current and future political situation, global economic conditions, PPI, CPI, GDP, commodity prices, job growth, monetary and fiscal policy and other factors. These factors help determine which sectors/stocks VFAM sees value in and which sectors/stocks are over-owned or over-valued. These factors, as well as many others, help create a list of candidates for purchase.
Stock Selection

Once the top-down analysis indicates in which sectors and industries VFAM should invest, the bottom-up stock selection process begins with a comprehensive fundamental and technical analysis. From a fundamental standpoint, securities are reviewed based on a corporate financial analysis including balance sheet strength, debt obligations and relative valuations such as Price to Book, Price to Sales, Price to Earnings and other fundamental metrics. The firm then analyzes company cash flow trends, the consistency and forecast of quarterly earnings, dividend yields, management’s history with respect to growth initiatives, their market position, current product lines, future drivers of earnings and other relevant fundamental information relative to the overall risk/reward scenario.

VFAM’s technical review begins with an evaluation of market supply and demand characteristics with respect to historical stock trading activity. The firm also utilizes Dorsey Wright & Associates and ChartCraft’s point and figure analysis databases for relative strength comparisons versus their peers and the market. Schaeffer Research and VFAM’s internal expectation analysis are used to determine market sentiment. Other technical data used by the firm includes trend analysis, buying or selling climaxes, options positioning, moving averages and support and resistance levels. Portfolios typically are fully invested within 90 days, dependant upon market conditions, attractive buying opportunities, perceived relative equity market risk and VFAM’s short-term outlook on the market. Should a client request a more immediate investment approach, VFAM will execute an expedited investment timeline.
Sell Discipline

VFAM employs a rigorous sell discipline in an effort to control portfolio risk, preserve capital and lock-in capital gains. The firm’s sell discipline is multi-faceted considering price targets, current market outlook, risk/reward scenario, growth/decline of market share and fundamentals, and the probability of continued price appreciation. Technical analysis and historical valuation ranges are used to establish target prices for all equity issues. When initial target prices are met, VFAM reevaluates the current market conditions. If management believes there is more upside in price before the stocks are fully valued, or simply put, VFAM believes the risk/reward scenario is still in the investor’s favor, VFAM will continue to hold the securities and maintain their respective positions. Once the stock reaches “fully-valued” price levels, management typically will sell half of its position and set new price targets for the remaining portion, otherwise known as averaging out of a position. In specific cases sales may be executed primarily to protect the generous gains that have accumulated. The firm’s sell discipline dictates the sale of issues that consistently under perform the market and/or their peer groups by 20%. Deterioration in the issue’s fundamentals or a lack of earnings consistency may also prompt security sales.
Risk Controls

VFAM defines risk as the potential loss of principal (75%) or, secondarily, underperformance relative to the benchmark (25%). If VFAM believes the market has more downside risk than upside opportunity, then management will lower the overall beta of the portfolio and shift to sectors that it feels will outperform when the market declines. VFAM’s investment philosophy is always “the short-term preservation of principal and secondarily the long-term growth of assets." Consequently, Large Cap Core Opportunistic portfolios will rotate among sectors and growth, value and total return holdings relative to the firm’s overall risk/reward assessment.
Value Added

VFAM adds value compared to the established market benchmark by utilizing the firm’s core opportunistic approach in rotating weightings among sectors and market capitalizations based on VFAM’s capital and economic outlook, monetary environment and fundamental and technical research. In identifying the favored or unfavored sectors of the marketplace, VFAM will shift from value, growth and total return stocks. The firm is not pigeon-holed to a certain style; rather, VFAM is obligated to find the most attractive sectors or stocks that satisfy the firm’s risk and reward parameters.

VFAM controls risk relative to the established market benchmark by increasing portfolio cash levels in times of market uncertainty and purchasing stock in times when the market is undervalued. Generally, cash levels are under 5% in the firm’s institutional accounts; however, if the client’s investment policy permits, in extremely volatile market conditions cash could reach up to 15% of the portfolio. If VFAM feels the market is at a critical juncture, cash will be used as a preservation of capital tool and the funds will be re-invested when market conditions offer more favorable re-entry points.

What differentiates VFAM from other managers are the firm’s unique process, stability, performance track record and the depth of experience of the firm’s investment committee members and senior management. The firm believes outperformance is obtained from starting with a top-down macro-economic analysis that causes the firm to rotate from unfavored to favored sectors of the market. VFAM is able to accomplish this due to the investment committee’s extensive experience in investment management dating back over forty years. The firm has successfully managed assets in both bull and bear markets. The strong value of preserving principal and participating in market upswings should benefit clients in the coming years. The old “buy-and-hold” strategy of the 1990’s has not worked over the past several years. The firm expects this trend to continue, which benefits a more active approach such as VFAM’s.
 
Fixed Income Process
Investment Philosophy

VFAM’s fundamental approach to fixed income begins with a top-down analysis of the economic and political factors that are likely to influence the macro and micro economic landscapes. Once the most likely scenarios have been identified, the yield curve is analyzed to determine the most attractive maturities. Portfolios are constantly fine-tuned along the yield curve to reflect VFAM’s current economic outlook and to take advantage of disparities that might occur from time to time.

The firm believes that movements in short term interest rates are random, therefore VFAM does not attempt to enhance performance by predicting short-term moves. On the other hand, the firm looks to interest rate trends to help with the assessment of domestic economic and monetary policies. Practiced consistently, the top-down approach provides the firm’s clients current income, reduced risk, liquidity, deflation protection and inflation-adjusted real returns. VFAM does not assume any increased risk or chase yield in an effort to boost returns. Higher yielding corporate issues, when employed, consist of well-known, top quality companies with a solid balance sheet and ample interest coverage.
Portfolio Construction

U.S. Government issues are at the core of the fixed income structure. Portfolios will generally contain a minimum of 40% in Government issues. The overall composition of corporate and government issues in a portfolio at any one time will, however, reflect VFAM’s views of the relative values currently available from different sectors and maturities within the bond market.

Corporate issues are employed, when appropriate, with government issues due to their potential to enhance the overall return of a portfolio. Corporate issues are selected based on a detailed analysis of both the security and the underlying issuer. This credit or quality analysis primarily evaluates the issuing company’s financial strength and their ability to service debt. VFAM also considers the liquidity of the security and the level of call protection. In addition, the firm looks to identify characteristics of the security issuer that could result in an increase in the security’s market price.
Risk Controls

In an effort to manage risk at every point, VFAM only purchases bonds that are rated A or better. The firm’s primary focus is on high quality corporate bonds, U.S. Treasuries, Government Agencies and money market instruments. Diversification is paramount to the firm’s investment style; therefore, no single issue may represent more than 10% of the portfolio. Taken even further, no single corporate issuer may represent more than 5% of the portfolio. Depending on the size of the portfolio, VFAM likes to hold a minimum of 20-25 issues. The yield curve is emphasized and a credit analysis is conducted to ensure that the appropriate liquidity, industry diversification, safety, maximum yield and minimal risk are achieved. The firm’s desire to provide liquidity and safety make it highly unlikely that a portfolio will hold an issue of more than 10 years’ maturity.

The average combined maturity of the securities held may be shortened according to market conditions, but the average maturity will not fall below three years in order to preserve capital if VFAM anticipates a rise in interest rates. Conversely, the average maturity may be lengthened, but not beyond ten years, to maximize returns if interest rates are expected to decline.
Value Added

The firm’s approach in monitoring credit, security and interest rate risk has historically provided above average returns with reduced risk and volatility. Consistent with VFAM’s overall investment philosophy, investments in highly liquid intermediate term maturities (2-10 years) and the investment committee’s experience in predicting interest rate and economic trends, has allowed the firm to focus on preserving capital in any economic environment. This focus on quality and preservation has been a significant benefit to VFAM’s clients.
Revised 9/17/2009
 
Your financial needs are our highest priority. To meet with a Wealth Management Advisor, call or visit any of our Regional Offices.
 
Susquehanna Wealth Management is a registered service mark of Susquehanna Bancshares, Inc.
Trust and Private Client Services offered through Susquehanna Trust & Investment Company, a Pennsylvania chartered Trust Company. Brokerage Services Offered through Susquehanna Wealth Strategies.Securities and Insurance Products Are offered through PRIMEVEST Financial Services, Inc. a registered broker-dealer, licensed insurance agency, and registered investment adviser, member FINRA & SIPC. PRIMEVEST is not affiliated with Susquehanna Bancshares, Inc. or its related companies. Advisory services may only be offered by Investment Adviser Representatives in connection with an appropriate PRIMEVEST Advisory Services Agreement and disclosure brochure as provided. Retirement Plan Services are offered through Brandywine Benefits Company, LLC. and Valley Forge Asset Management Corp. Each is a non-bank affiliate of Susquehanna Bancshares, Inc. Valley Forge Asset Management Corp. is a registered investment advisor and a registered broker-dealer (member FINRA & SIPC).
 

Securities and Insurance Products Are:
• Not FDIC Insured  • May Lose Value  • Not Bank Guaranteed
• Not a Deposit  • Not Insured by any Federal Government Entity
    Email this Page  
Terms & Conditions   |   Privacy   |   Security
Copyright © 2009 Susquehanna Bancshares, Inc.
Susquehanna Bancshares, Inc.  26 N. Cedar Street  Lititz, PA 17543-7000